企業(yè)宣傳冊設計方案_宣傳冊設計方案

要做好企業(yè)宣傳設計方案，首先要對企業(yè)有深入了了解，包括企業(yè)的背景、企業(yè)的產(chǎn)品、企業(yè)的文化等等。

如果企業(yè)方?jīng)]有提供完整的文案思路，我們需要根據(jù)對企業(yè)的深入了解，把企業(yè)零碎的文案思路整理出來，規(guī)劃好企業(yè)宣傳冊設計方案。企業(yè)宣傳冊設計方案不像中秋節(jié)活動策劃方案，也不能跟酒吧鬼節(jié)活動策劃一樣，他有企業(yè)宣傳畫冊固定的基本要求，甚至需要懂得廣告策劃創(chuàng)意學。

下面就提供一份好的完整企業(yè)宣傳冊設計方案，是根據(jù)P數(shù)來規(guī)劃的：

公司簡介

公司自創(chuàng)立以來，大力引入香港管理界先進的企業(yè)管理理念；積極運用PDCA閉環(huán)管理的過程控制方法并逐步推行6S現(xiàn)場管理與流程再造等一系列的科學管理手段；致力打造學習型、創(chuàng)新型、儲備型、進取型的企業(yè)團隊；通過與天津電氣傳動設計研究所、中國水科院及華中科技大學保持長期的技術(shù)合作交流并結(jié)合公司技術(shù)研發(fā)團隊的自身努力，加強技術(shù)開發(fā)與產(chǎn)品革新。

公司一貫推行顧問式營銷與服務營銷機制，利用其深厚的技術(shù)沉淀與行業(yè)經(jīng)驗為國內(nèi)外客戶提供全方位的技術(shù)咨詢服務；并在國內(nèi)業(yè)界中率先推出產(chǎn)品兩年質(zhì)保體系且是第一個承諾全年不間斷技術(shù)與售后服務并堅持定期客戶回訪的企業(yè)；同時，公司利用高新技術(shù)對老電站進行技術(shù)改造升級，延長了機組使用壽命的同時使機組效率更高且性能更加穩(wěn)定，并對改造后的電站實行終生質(zhì)量追蹤及產(chǎn)品維修與配件服務。使客戶滿意、為客戶謀利是我們XXX人長期不變的共同愿景。

COMPANY PROFILE
Hunan Sunny Hydropower Equipment Corporation (hereinafter abbreviated as “SHPE”,  Website: xxxxxx), was launched by Sundo Technology (HK), Limited in 2004 by taking over Hunan Xinning Hydropower Equipment Factory that was established in 1958. The former factory has more than four decades of professional experience in manufacturing hydropower equipment and was one of the leading manufacturers for supplying hydropower equipment internationally, which was authorized by Ministry of Machine-Building Industry of China. It’s Turbine and Generator had been selected by China Government to participate HANNOVER MESSE in 1981. SHPE is capable to supply various types of hydro generating set with unit capacity below 50MW together electric & control equipments. While being enjoyed abundant reputation domestically, SHPE had supplied its products to all over the world including but not limited to Kazakstan, Russia, India, Nepal, Indonesia, Pakistan, Burma, Vietnam, Sri Lanka, Peru, Chile. SHPE is located in Xinning of Hunan Province where the Danxia Topography for World Natural Heritage –Langshan Mountain is nearby.

Since 2004, Top Standard Enterprise Management Concepts from HK Management Field had been significantly introduced to SHPE. SHPE has gradually implemented scientific management means such as PDCA Cycle(Continuous Improvement Spiral), 6S Theory and BPR(Business Process Reengineering). SHPE has devoted to establishing teamwork with learning Spirit, Innovation, Talent Reserve and Aggressiveness. The technical development and product creativeness will and is to be enforced due to SHPE has combined its technical strength with good cooperation between SHPE and China Institute of Water Resources Hydropower Research as well as Huazhong University of Science & Technology (HUST).

SHPE sticks to Consulting Based Marketing Concept and Service Oriented Marketing Concept. By virtue of its abundant technical strength and long-term experience, SHPE is able to provide customers from all over the world with comprehensive technical consulting service. SHPE is the first enterprise in hydro industry of China who initiates two years of DLP and Regular Customer Return Visit. Meanwhile, SHPE, as the manufacturer of Electric & Mechanical equipment for hydro power plants, has a long lasting tradition in maintenance and refurbishment of wearing out equipment and low efficient plants. Generally speaking, refurbishment that done by SHPE may result in increased reliability, increased power generation of electric energy, increased static and dynamic stability and increased efficiency. It is always the objective and desire of SHPE to obtain customer’s satisfaction by contributing the utmost interests to domestic and overseas customers.

企業(yè)文化
CORPORATION  CULTURE

企業(yè)理念：
團結(jié)為業(yè)績卓越之根本
管理為基業(yè)長青之靈魂

質(zhì)量方針：
質(zhì)量改進無止境 品牌樹立無國界

人才理念：
事業(yè)靠人才發(fā)展 人才需事業(yè)打造

營銷理念：
始于客戶需求 終于客戶滿意

Enterprise Spirit:
Solidarity is the Basement of Excellent Performance
Good Management is the Guarantee of Lasting Success

Quality Policy:
Develop Quality without End
Build Brand without Boundary

Talent Idea:
Enterprise Requires Contribution of Talents before Being Booming
Talent is in Need of Return from Enterprise before Being Excellent

Marketing Concept:
Start Only With Customer’s Needs
End Only With Customer’s Satisfaction

如山挺立
務實負責

如山堅韌
無畏進取

如山豐夷
包容和諧

The Chinese Character “XXX” selected from Chinese company name of SHPE presents soul of culture stated below. (The Chinese pronunciation of “XXX” is “Shanli” and from this the word of “Sunny” is derived because of two pronunciations sound very similar. The English meaning of “山” is “Mountain” and it of “立” is “Standing”)

To Be Surefooted and Responsible As Standing As Mountain

To Be Fearless and Aggressive As Gritty As Mountain

To Be Open-minded and Harmonious As Abundant As Mountain
資質(zhì)榮譽
CERTIFICATION AND HONOR

Offer First-class Products to Customer
一流產(chǎn)品給顧客

Provide Development with High-standard Management
一流管理謀發(fā)展

To implement the highest industry standard by relying on science & technology
To pursue satisfactions of customers by offering First-class products to customer

To improve management level by relying on modern knowledge
To boost company business and enjoy success with customer

依靠科學技術(shù), 執(zhí)行行業(yè)最高標準
提供一流產(chǎn)品, 追求顧客最大滿意

依靠現(xiàn)代管理，提高公司管理水平
促進公司發(fā)展，攜手顧客共創(chuàng)輝煌

技術(shù)與研發(fā)
TECHNOLOGY R&D

SHPE has been continuously devoted to technology research & development and talents reserve. With a team of professional technical personnel that has perfect age structure and superior techniques, SHPE is able to design and manufacture products that fully meet with individual and special requirements of each customer. SHPE further increased technique contents of its products and improved overall technical strength by launching technical improvement and introducing advanced runner models from domestic and overseas. The most technical efforts is given by SHPE to the key parts of turbine to enable SHPE turbine with kinds of advantage, such as precise vane line style, shining surface, compact material structure, high hydraulic efficiency and strong anti-cavitations performance.

湖南XXX始終致力于產(chǎn)品技術(shù)開發(fā)和人才儲備，擁有一支年齡結(jié)構(gòu)合理、技術(shù)素養(yǎng)出眾的專業(yè)技術(shù)隊伍，可自行設計制造滿足客戶個性化、特殊化要求的產(chǎn)品。近年來，公司通過技改和引進國內(nèi)外先進的模型轉(zhuǎn)輪，進一步提高了產(chǎn)品的技術(shù)含量并且使公司在產(chǎn)品的設計、開發(fā)、生產(chǎn)和服務方面再上了一個臺階。公司歷年來在水輪機關鍵的核心部件進行了相當多技術(shù)投入，使之轉(zhuǎn)輪的制造方面更具特色：葉片型線準確、表面光潔、材料組織細密、水力效率高、抗氣蝕性能強。

設備及工藝
MANUFACTURING EQUIPMENT & TECHNICS

工欲善其事 
必先利其器

精良的加工設備與先進的生產(chǎn)工藝是產(chǎn)品質(zhì)量的重要保證

One has to sharpen his tools before fulfilling his job

Sophisticated manufacturing equipment and advanced production technics offer important guarantee to quality of products

Main Shaft Processed by Horizontal Lathe
(Max. Dia. of processed workpiece is 1.6m)
80臥車在加工發(fā)電機主軸

Silicon Steel Sheet Processed by Large Size
Punching Machine
大型沖床在加工發(fā)電機定子片

Module of Magnetic Pole Piece Processed by Digital Controlled Cutting Machine
數(shù)控切割機加工電機磁極片沖模

Automatic Cutting Machine
自動切割機

Series Welding of Elbow Pipe of Turbine
水輪機肘型管組焊

Vacumm Paint Dipping Facilities
真空浸漆設備

Runners of SHPE
加工好的各種轉(zhuǎn)輪

Milling Machine
鏜銑床

Stator Frame of Generator Processed by Vertical Lathe
 (     Max. Dia. of processed workpiece is 6.3m)
6.3米大型立車加工發(fā)電機機座

Balance Test for Rotator of Generator
發(fā)電機轉(zhuǎn)子動平衡試驗

Factory Acceptance Test for Horizontal Generator
臥式發(fā)電機運行試驗

Ultrasonic Flaw Detection Test for Main Shaft of Turbine
水輪機主軸超聲波探傷檢驗

產(chǎn)品展示
EXHIBITION OF PRODUCTS

Francis Turbine
混流式水輪機
Water Head Applicable: H=20m-450m. Used for middle & high water head with middle level of water flow, it is divided into vertical type and horizontal type. It is simple and reliable in wide application with complete products series.

適用水頭：H=20-450米，混流式水輪機適用于中高水頭和中等流量的電站，分立式和臥式兩種。由于結(jié)構(gòu)簡單，運行可靠，適用水頭寬廣，轉(zhuǎn)輪型號系列多，品種規(guī)格齊全，因而應用廣泛。

Pelton Turbine
沖擊式水輪機
Pelton turbine is widely used with water head of 10m-1000m that is suitable for power station with high head but small water flow. The runner works by being heavily pushed with jet flow that is from injection nozzle through high-pressure pipe. Pelton turbine is regarded as compact structure, stable operation and easy handling.

沖擊式水輪機適用水頭100-1000米，水流從壓力水管經(jīng)噴嘴形成一股強有力的高速射流沖擊轉(zhuǎn)輪使轉(zhuǎn)輪旋轉(zhuǎn)。沖擊式水輪機具有結(jié)構(gòu)緊湊、運行穩(wěn)定、操作方便等特點。適合于高水頭小流量的水電站。

Kaplan/Propeller Turbine
軸流式水輪機
適用水頭：H=3-30米，按其結(jié)構(gòu)可分為定槳式和轉(zhuǎn)槳式兩種。定槳式水輪機的葉片固定在轉(zhuǎn)輪體上，葉片安放角不能在運行中改變，效率曲線較陡，適用于負荷變化小或可以用調(diào)整機組運行臺數(shù)來適應負荷變化的電站。轉(zhuǎn)槳式水輪機的轉(zhuǎn)輪葉片一般由裝在轉(zhuǎn)輪體內(nèi)的油壓接力器操作，可按水頭和負荷變化作相應轉(zhuǎn)動，以保持活動導葉轉(zhuǎn)角和葉片轉(zhuǎn)角間的最優(yōu)配合，從而提高平均效率。

Water Head Applicable: H=3m-30m, the propeller type is with fixed runner, blade angle can not be changed during operation mode, the efficiency curve is steep and this type is generally suitable for power station that has water head with slight change or its operating units can be adjusted according to actual load change. The Kaplan type is with adjustable runner controlled by oil servomotor and moved according to the load/head change to ensure higher average efficiency.

Tubular Turbine
貫流式水輪機
Water Head Applicable: H=2m-20m. All are horizontal type, the water enter into the turbine along the axial direction, generally used for power station that has low water head but big water flow. It has merits such as large overflowing, excellent flow characteristic and high efficiency etc.

適用水頭2-20米，均是臥式結(jié)構(gòu)，其水流是沿著水輪機軸的方向流入轉(zhuǎn)輪驅(qū)動的。具有過流量大、水流特性好、效率高等優(yōu)點，是開發(fā)低水頭大流量電站的好機型。

Generator
發(fā)電機
Power: 100KW-50MW  Voltage Rating: 0.4KV-13.8KV
Internal Dia.of Stator Pier:590mm-5600mm  Structure: Horizontal and Vertical

功  率：100KW-50MW  電壓等級：0.4KV-13.8KV
機座號：590mm-5600mm  結(jié)構(gòu)型式：臥式或立式

Application Range for Various Types of SHPE Turbine
湖南XXX水輪機選型范圍

Supply Scope for Complete Hydropower
Equipment of SHPE
湖南XXX水電站設備成套供應范圍

Microprocessor Control System
微機控制系統(tǒng)

Microprocessor Excitation Device
微機勵磁裝置

Gravity Butterfly Valve
重錘式蝶閥

Set-up Station
升壓站

High/Low Voltage Switchboard
高低壓開關柜

Microprocessor Governor
微機調(diào)速器

Electric Spherical Valve
電動球閥

Transformer
變壓器

銷售與服務
SALES AND AFTER-SALE SERVICE

Global Sales Network
銷售網(wǎng)絡遍天下
While being enjoyed abundant reputation domestically, SHPE had supplied its products to all over the world including but not limited to Kazakstan, Russia, India, Nepal, Indonesia, Pakistan, Burma, Vietnam, Sri Lanka, Peru, Chile. SHPE brand is warmly welcome to all old and new customers.

公司產(chǎn)品暢銷全國各地并遠銷哈薩克斯坦、俄羅斯、印度、尼泊爾、印度尼西亞、巴基斯坦、緬甸、越南、斯里蘭卡、秘魯、智利等國家,獲得國內(nèi)外客戶的一致好評。

Quality Audit Being Done by Experts from Different Countries
多國專家考察產(chǎn)品工藝

National Leaders of Kazakstan Witness Operation of SHPE Equipments
哈薩克斯坦國家領導人參觀公司產(chǎn)品運行

Equipment Performance Being Checked by Foreign Experts
國外專家考察我公司設備

Information Required For Inquiry
1.Maximum head, minimum head, design head and altitudes level for power house and for tailrace.
2.Maximum flow, minimum flow, design flow.
3.Climate condition: The highest and lowest temperature, maximum average temperature over years.
4.Desired unit output and total capacity.
5.Specification of water channel/penstock:Material type, outer/internal diameter, length.
6.Condition of water quality: such as sediment charge etc.
7.Operating mode of power station.
8.Type of generator with its technical data and installation requirements.
9.Other aimed requirements can be stated separately.

訂貨時請您提供下列資料：
1.最高水頭、最低水頭、設計水頭，廠房及尾水位的海拔高程。
2.最大流量、最小流量、設計流量。
3.氣溫條件：最高氣溫、最低氣溫、多年最高平均氣溫。
4.要求機組單機出力和總裝機容量。
5.引水管數(shù)據(jù)：水管直徑、長度。
6.水質(zhì)情況：如含沙量等。
7.水電站運行方式。
8.發(fā)電機的型號、技術(shù)參數(shù)，安裝要求。
9. 如有特殊要求，可另行商定。

Service Promise:
1.To provide customers with free but overall technical consultancies.

2.To respond positively for anyoperational problems.

3.To guarantee smooth supply of spare parts for domestic and overseas power plants.

4.To dispatch technical personnel for paying return visit periodically.

服務承諾：

1.為客戶免費提供全方位技術(shù)咨詢。

2.對所供設備運行故障快速響應并及時解決。

3.備品庫規(guī)格齊全，以備客戶不時之需。

4.客服技術(shù)人員定期客戶回訪機制。

Head Office: Shanli Industry Park, Daxing West Road, Jinshi Town, Xinning County (422700), Hunan, China
Tel:     
Fax:
E-mail:
Web:

地　　址： 
電　　話：
銷售直線：
         
傳　　真：
郵政編碼：
電子郵箱： 
網(wǎng)　　址：
 

一份好的企業(yè)宣傳冊設計方案，不僅要準確抓住企業(yè)行業(yè)特點、同時要有條理、邏輯思維清楚，做到言者有物，使閱讀者明白你想說什么，想表達怎樣的概念！

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